--- title: "How vidREACH delivered workflow automation 12x faster" description: "Explore vidREACH's story with Appmixer: launching no-code automation 12x faster, saving 11 months of in-house development, and offering customers endless automation capabilities." source: https://www.appmixer.com/customer-stories/vidreach fetched: 2026-06-26 --- # How vidREACH delivered workflow automation 12x faster "Appmixer is the best product of its kind! It not only comes with a ton of components but allowed us to seamlessly build and integrate our own components." Vishal Shah CTO, vidREACH # 30+ million API requests per day # 60+ million notifications sent in less than 4 months # Unlimited automation possibilities 12x ##### shorter time to market 11 ##### months saved on in-house development Unlimited ##### automation possibilities Key achievements 12x shorter time to market 11 months saved on in-house development Unlimited automation possibilities ###### Vishal Shah CTO, vidREACH About vidREACH ##### Leading video messaging platform vidREACH, a US-based scaleup, helps its customers create human-to-human interactions through video messaging. This allows marketers, sales reps, HR managers, and others to create personalised videos that increases engagement. Their goal ##### Help even non-technical users automate outreach-related tasks Following up with all leads and moving them through the funnel manually is simply not efficient. The goal was to empower even non-technical customers with an easy-to-understand automation environment that does the work for them. Tasks such as following up with a prospect as soon as they watch a video, or notifying the video creator through various channels could—and should—be automated. Chosen solution ##### Embedded no-code automation designer in vidREACH vidREACH evaluated multiple solutions and ultimately chose Appmixer to implement a new workflow automation feature that enables their customers to build custom automations. These automations consist of vidREACH-specific triggers and actions (such as sending an email or detecting a new video view), as well as utilities that add advanced logic to workflows (timers, manual tasks, etc.). One of the key criteria for selection was the intuitiveness of the drag-and-drop UI, which vidREACH customized to perfectly match their product's interface. Combined with a robust automation engine, this ensures that vidREACH customers can automate any workflow easily and reliably. Success ##### Launch of a robust automation feature 12 times faster vidREACH initially estimated that developing this feature in-house would take 11 months. However, with Appmixer, they were able to ship the feature in just 1 month, saving an incredible 11 months of costly and lengthy in-house development! Their customers can now automate any outreach-related task, such as follow-ups or notifications, directly within the platform, without even realizing they are interacting with an external component. Additionally, vidREACH includes the workflow feature in their enterprise plan, **creating new monetization opportunities and providing a strong incentive for customers to upgrade to a higher plan**. ## Read next [Browse all customer stories](/customer-stories) [### How Alliants launched workflow automation, handling 30+ million API requests daily Read how Alliants offered their customers limitless automation possibilities.](/customer-stories/success-story-alliants) [Read story](/customer-stories/success-story-alliants) [### How vidREACH delivered workflow automation 12x faster Read how vidREACH shipped an enterprise feature and saved 11 months of in-house development.](/customer-stories/vidreach) [Read story](/customer-stories/vidreach) [### How VIER built a world-class chatbot solution with no-code automation Read how VIER enhanced customer experience and optimized sales demos with no-code automation.](/customer-stories/vier) [Read story](/customer-stories/vier) Embedd appmixer and win sales ## Turn automation into your growth engine Grow sales by bringing AI-powered automation into your SaaS product — without anyone noticing you didn't build it yourself. **Win 20% more deals** **Reduce churn by 40%** **Launch 12x faster** Schedule a demo call to learn how to elevate your use case. ##### Data transactions monthly 5+ billion ##### Churn rate \-40% ##### Time to market 12x faster