How vidREACH delivered workflow automation 12x faster "Appmixer is the best product of its kind! It not only comes with a ton of components but allowed us to seamlessly build and integrate our own components." Vishal Shah CTO, vidREACH 30+ million API requests per day 60+ million notifications sent in less than 4 months Unlimited automation possibilities 12x shorter time to market 11 months saved on in-house development Unlimited automation possibilities Key achievements 12x shorter time to market 11 months saved on in-house development Unlimited automation possibilities Vishal Shah CTO, vidREACH About vidREACH Leading video messaging platform vidREACH, a US-based scaleup, helps its customers create human-to-human interactions through video messaging. This allows marketers, sales reps, HR managers, and others to create personalised videos that increases engagement. Their goal Help even non-technical users automate outreach-related tasks Following up with all leads and moving them through the funnel manually is simply not efficient. The goal was to empower even non-technical customers with an easy-to-understand automation environment that does the work for them. Tasks such as following up with a prospect as soon as they watch a video, or notifying the video creator through various channels could—and should—be automated. Chosen solution Embedded no-code automation designer in vidREACH vidREACH evaluated multiple solutions and ultimately chose Appmixer to implement a new workflow automation feature that enables their customers to build custom automations. These automations consist of vidREACH-specific triggers and actions (such as sending an email or detecting a new video view), as well as utilities that add advanced logic to workflows (timers, manual tasks, etc.). One of the key criteria for selection was the intuitiveness of the drag-and-drop UI, which vidREACH customized to perfectly match their product's interface. Combined with a robust automation engine, this ensures that vidREACH customers can automate any workflow easily and reliably. Success Launch of a robust automation feature 12 times faster vidREACH initially estimated that developing this feature in-house would take 11 months. However, with Appmixer, they were able to ship the feature in just 1 month, saving an incredible 11 months of costly and lengthy in-house development! Their customers can now automate any outreach-related task, such as follow-ups or notifications, directly within the platform, without even realizing they are interacting with an external component. Additionally, vidREACH includes the workflow feature in their enterprise plan, creating new monetization opportunities and providing a strong incentive for customers to upgrade to a higher plan. Read next Browse all customer stories ### How Alliants launched workflow automation, handling 30+ million API requests daily Read how Alliants offered their customers limitless automation possibilities. Read story ### How vidREACH delivered workflow automation 12x faster Read how vidREACH shipped an enterprise feature and saved 11 months of in-house development. Read story ### How VIER built a world-class chatbot solution with no-code automation Read how VIER enhanced customer experience and optimized sales demos with no-code automation. Read story Embedd appmixer and win sales Turn automation into your growth engine Grow sales by bringing AI-powered automation into your SaaS product — without anyone noticing you didn't build it yourself. Win 20% more deals Reduce churn by 40% Launch 12x faster Schedule a demo call to learn how to elevate your use case. Data transactions monthly 5+ billion Churn rate \-40% Time to market 12x faster