---
title: "Appmixer: White-label workflow automation platform"
description: "Unlock new sales by giving your SaaS product its the biggest upgrade yet — a fully native AI workflow automation hub."
source: https://www.appmixer.com
fetched: 2026-06-07
---

Built for innovative product teams

# Give your SaaS users native AI automation

Embed Appmixer into your SaaS → Your users automate with Al → You win more deals and reduce churn, without the maintenance headache.

[Ship to prod in 4 weeks](/ship-to-prod-in-4-weeks)[Schedule a demo](/schedule-demo)

Video: Appmixer in 100 seconds

Appmixer is built to embed into your SaaS, letting your users connect any app and automate workflows with AI.

Built for innovative product leaders

# Your SaaS users automate.
You win more deals.

Unlock new sales by giving your SaaS product its biggest upgrade yet — a fully native AI workflow automation hub.

Platform

## White-label workflow automation

**Appmixer** **is built to embed into your SaaS**, letting your users connect any app and automate workflows with AI.

**Self-hosted** option for 100% control of your data and infrastructure

Step by step

## How Appmixer works

Build

### Build automation templates for your users

Turn common automation requests into templates with Appmixer Studio. Publish them in your SaaS app with a single click and make them available to your end users.

No-code automation builder

Easy to use for non-technical users

One-click deployment

Instantly publish into your app

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Enable

### Empower your users with AI automation

**Make automation a native feature of your product**, so users can streamline workflows using AI, third-party integrations and advanced logic.

Your users can:

Activate automation templates via a simple wizard

Customize templates in your branded no-code builder

Build automations of any complexity from scratch

Activate integration templates via a simple wizard

Measure

##### Measure and troubleshoot

Stay on top of **key metrics** like user adoption, and quickly troubleshoot automations without involving your developers — all with built-in monitoring and diagnostic tools.

**"**Excellent integration platform!"

**Bret G.**

Co-founder, Imagined.Cloud

**Win 20% more deals**

Turn every automation request into a “yes” without expanding your roadmap.

**Reduce churn by 40%**

Keep customers engaged with automation that makes your product irreplaceable.

**Launch 12x faster**

Cut up to a year of in-house development and ship AI-powered automation instantly.

## New: Revolutionize your SaaS with AI agents

We now make it possible for any SaaS vendor to embed AI agents into their products. Don't fall behind—become the leader.

[Learn more about the newest feature](https://docs.appmixer.com/appmixer/getting-started/use-app-events)

UX & UI

### Feels native, as if you built it yourself

Embed automation that looks, feels, and behaves like your product.

**"**Appmixer saved us a tremendous amount of development time. The default UI of the designer looks great and is ready to be used out of the box. However, if you need to make any changes, Appmixer UI SDK offers all the flexibility needed for embedding into your product seamlessly."

**Leon W.**

Product Owner, VIER

###### Customizable and secure = JavaScript SDK

Robust security for safe embedding

Complete control over UI customization

Delivers a seamless, integrated UX

[Full comparison: SDK versus iFrame Read in-depth analysis](https://appmixer.com/blog/javascript-sdk-vs-iframe)

Connectors

## Integrate your SaaS with anything

Mainstream apps

Slack, Salesforce, HubSpot, ...

**MCP servers**

Powering AI agents

Niche and private APIs

Specialized and internal tools

Non-HTTP solutions

Redis, RabbitMQ, Kafka, ...

**200+ ready-made connectors**, with new ones added every week 🚀

[Monday](#)[Jira](#)[Hubspot](#)[Dropbox](#)[Notion](#)[Slack](#)[Salesforce](#)[Airtable](#)

**Enable agentic automation** through MCP server integrations.

[MongoDB](#)[Supabase](#)[Github](#)[Stripe](#)[Perplexity](#)[Webflow](#)[Figma](#)[Contentful](#)

Bring your private APIs and specialized tools into the same automation ecosystem — **securely and without extra development effort**.

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...

Bridge your SaaS with **real-time and streaming protocols** such as Kafka, MQTT, and WebSocket.

...

[Explore connector library](https://connectors.appmixer.com/)[Build a custom connector](/custom-connector)

Deployment

deployment

### Host it yourself, keep full control

##### Full control over your infrastructure

With Appmixer, you don’t sacrifice control over your infrastructure. You retain full ownership and can deploy wherever you choose: AWS, GCP, Azure, private cloud, or even offline environments. Your critical data stays under your control, **with no external access**.

###### Unmatched data security

Aligned with your security standards

No third-party access

Lower risk of data breaches

###### Data residency of your choice

**Need to keep your data in a certain country or region?** Our self-hosted solution gives you full control over data residency, allowing you to store your data wherever you choose.

###### Scales with you, with no unpredictable costs

Limitless growth through horizontal scaling

No risk of unexpected third-party outages

Mirrors your existing infrastructure cost structure

Adheres to the strictest security standards

The ideal solution for companies that need to comply with security standards such as SOC 2, HIPAA, and GDPR.

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**"**What I appreciate the most is the ability to host Appmixer ourselves and extend it with our own code. This made processes around security and privacy significantly simpler as it is running on our own infrastructure."

Edmund M.

Founder and Product Leader

Testimonials

## Proven platform

Many innovative companies trust us — read what they have to say about their experience.

press

"Appmixer saved us a tremendous amount of development time. The default UI of the designer looks great and is ready to be used out of the box. However, if you need to make any changes, Appmixer UI SDK offers all the flexibility needed for embedding into your product seamlessly."

Leon Wilmanns

Product Owner, VIER

joined 2 weeks ago

"Appmixer platform is very flexible and comes with a good set of components. You can access and modify these components' source code, which is a great help. The flexibility of the Appmixer platform enables flow programming to a very high degree, making the implementor's life much easier. The team behind Appmixer is very supportive; they allocate time to brainstorm compelling cases and sincerely listen to your feedback."

Oytun Tez

CTO, Motaword

press

"One of the only true embeddable iPaaS products, highly recommend"

Tyler Oliver

Founder, Huntbase

press

“Excellent integration platform!”

Brad G.

Co-founder, Imagined.Cloud

press

"An incredibly powerful tool available in the format that works for real software product companies."

Edmund Munday

Founder and Product Leader

joined a month ago

"Appmixer is the best product of its kind! It not only comes with a ton of components but allowed us to seamlessly build and integrate our own components. The support from these guys is second to none and even incorporated some of our feature requests into their application!"

Vishal Shah

CTO, vidREACH

press

"Flexible embedded integration platform"

Ivan Senic

CEO, Plainly

press

"Great white-label automation software with the most flexible licensing we could find."

Bret T.

Product Manager, 2600Hz

joined 1 week ago

"Appmixer is an amazing platform for companies looking for simple, easy & scalable data integrations. We've also been impressed with the agility and the quality of the Appmixer support team."

Diego Gomez

CEO, Rock Content

joined 1 week ago

“A ‘must-have’ for most SaaS companies!”

Jan Zenisek

Head of Product Development, Apify

press

[**"Excellent eIPaaS platform that is easy to extend and even easier to integrate in a product"**](https://www.g2.com/products/appmixer/reviews/appmixer-review-9456654)

Maxime Vermeir

Senior Director of AI Strategy

press

"A way to quickly launch native integrations for our software"

Nebojsa Savicic

Co-founder, Plainly

joined 2 weeks ago

"Flow management platform capable of high throughput"

Peter B.

Solution Architect

[Read more testimonials](https://www.g2.com/products/appmixer/reviews)

Customer story

##### Alliants: Workflow automation handling 30+ million API requests daily

Alliants transformed its client’s entire digital guest journey and delivered exceptional customer experiences using our white-label automation builder.

[Read success story](/customer-stories/success-story-alliants)

How Alliants launched workflow automation, handling 30+ million API requests daily

Alliants transformed its client’s entire digital guest journey and delivered exceptional customer experiences using our no-code automation designer.

[Read success story](https://www.appmixer.com/customer-stories/success-story-alliants)

Embedd appmixer and win sales

## Turn automation into your growth engine

Grow sales by bringing AI-powered automation into your SaaS product — without anyone noticing you didn't build it yourself.

**Win 20% more deals**

**Reduce churn by 40%**

**Launch 12x faster**

Schedule a demo call to learn how to elevate your use case.

##### Data transactions monthly

5+ billion

##### Churn rate

\-40%

##### Time to market

12x faster